Case Studies
At Reload Consulting, we've worked with clients across Australia, providing services in business planning, business coaching, online strategy, marketing consulting, usability consulting and more.
Take a look through some of our success stories and then contact us today about how we can help your business too!
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Case Study: Start-up Business Plan
Rent Rhino, one of Brisbane's newest specialist property management firms, was launched in 2009 following two months of in-depth business planning with Reload.
Throughout the process, Reload conducted a business feasibility analysis, including SWOTs, cash flow forecasts and brand launch strategies. The plan included detailed financial projections, organisation structures and growth action timelines for the next five years.
- SWOT's
- Cash Flow Forecasts
- Organisation Structures
- Feasibility Analysis
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Case Study: Creative Business Benchmarker
Creative Business Benchmarker is a joint project between the ARC Centre of Excellence for Creative Industries and Innovation, the Queensland University of Technology and the Queensland Department of Employment, Economic Development and Innovation.
Reload Consulting has provided strategic business, technical, usability and web consulting services to the project since 2007.
Read the full case study here.
- Focus Group Research
- Pilot Program Deployment
Full Case Study: Creative Business Benchmarker
Creative Business Benchmarker is a joint project between the ARC Centre of Excellence for Creative Industries and Innovation, the Queensland University of Technology and the Queensland Department of Employment, Economic Development and Innovation.
Reload Consulting has provided strategic business, technical, usability and web consulting services to the project since 2007. This has included needs analysis studies, functional requirements workshops, project management, risk management, technical and IT strategy, website strategy and more.
Key areas of the consultancy included usability workshops, stakeholder needs analysis workshops, online survey software tool selection, IT scoping, user centered Open ID security and authentication requirements and reports.
Representatives from Reload Consulting met with various stakeholders to identify the needs of their target users and coordinated the business vision and goal setting from a user centered design approach.
From the initial scoping report created by Reload, and as a result of our ongoing involvement, the project has now rolled out versions to a number of industry segments and is a key part of the Queensland Government's support for the Creative Industries.
- Focus Group Research
- Ongoing Strategic Advice
- Stakeholder Management
- Pilot Program Deployment
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Case Study: Bartons Group
Bartons Holden, one of Brisbane' leading dealership groups engages Reload Consulting on an ongoing basis to provide Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Web Strategy consulting advice to assist with achieving greater online enquiry number through their websites. Multiple Google AdWords campaigns are also managed by Reload Consulting.
Read the full case study here.
- Google AdWords
- Internet Marketing
- Search Engine Marketing
- Usability Consulting
Full Case Study: Bartons Group
Bartons Holden, one of Brisbane' leading dealership groups engages Reload Consulting on an ongoing basis to provide Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Web Strategy consulting advice to assist with achieving greater online enquiry number through their websites. Multiple Google AdWords campaigns are also managed by Reload Consulting.
These pay per click (PPC) programs are reaching new customers in a cost effective way for all of the Barton's Group businesses. Reload Consulting works closely with Bartons management to ensure conversions are closely tracked and monitored.
- Google AdWords
- Internet Marketing
- Search Engine Marketing
- Usability Consulting
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Case Study: Short Business Plan
IT Systems Consulting firm Ensys Consulting came to Reload knowing they needed a new sales and marketing approach in order to grow their business.
Over the course of the consulting process, new strategies for the next two years were developed and these were formalised in the Growth Action Plan presented to Ensys after two months of intensive consultation.
- SWOT's
- Marketing Action Plan
- Organisation Structures
- Vision & Mission
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Case Study: Full Business Plan
RED-i Design is a web and graphic design agency based in Brisbane. Directors Belinda & Paul Vesey-Brown came to Reload with a vision to grow their business and expand into new markets.
As a result of eight weeks of in-depth consulting between RED-i and Reload, a strategic business plan was produced that provided RED-i with actionable outcomes, realistic goals and a vision for the business over the next five years.
- Business Scalability
- Marketing Action Plan
- HR Growth Planning
- Business Processes
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Case Study: Marketing Plan
Reload was asked by Niki Taxidis, founder of Niki Taxidis Photography, to assist with the writing and implementation of a marketing plan to launch the business. This strategic document included key promotional milestones, and set out a timeline of marketing mix elements and their proposed marketing objectives.
By utilising this plan, Niki Taxidis Photography was able to successfully launch the brand across multiple channels and has since been featured in numerous gallery displays.
- Launch Strategies
- Advertising Objectives
- Promotions Planning
- Sales Strategies
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Case Study: Business Coaching
ThumpAF is a manufacturer of frameless glass balustrades located in Brisbane. After approaching Reload Consulting for assistance with improving internal processes and client acquisition, Thump undertook a six-week coaching program with Reload.
During this time, Reload covered HR operations, vision and mission, business process planning and sales/marketing strategies.
- Business Processes
- HR Planning
- Marketing Strategy
- Customer Retention
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Case Study: Subway
Through our digital arm, Reload was engaged by Subway to create, manage, monitor and report on all facets of the brand's internet marketing activities that were launched as part of their 'Subway Catering' advertising campaign.
By creating an integrated search engine marketing campaign that was reflective of Subway's overall marketing strategy, Reload was able to deliver a campaign that has changed the way Subway look at the web.
As a result, the online space has now become a major part of Subway's marketing strategies moving forward.
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Case Study: Queensland University of Technology
Reload Consulting was engaged by the QUT Faculty of Business to overhaul its website's usability in late 2008. With extensive focus group research, stakeholder interviews, online surveys and multi-design testing, a new design was developed for the faculty. This design will be implemented across the site in 2010.
Following on from this success, Reload was also engaged by the Creative Industries faculty to overhaul their web presence and usability as well.
Reload's designs are now being used as the template for all future website development across the university.
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Case Study: Population Health QLD Government
Population Health, a department inside Queensland Health, engaged Reload Consulting to assist with an overhaul of their careers' website.
Reload undertook a thorough usability consulting project, conducting focus groups, stakeholder interviews, online surveys and more to develop a new design for the site that will be implemented in 2010.
- Usability Consulting
- Online Strategy
- Focus Groups
- Online Surveys
